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Chunky, dorky, dad-like, and highly profitable. Hoka’s most popular shoes, the Bondi and Clifton, have a broad appeal for runners and non-runners, fueling the brand’s success.
The success of the running brand Hoka is bringing major growth to parent company Deckers Outdoor Corp’s stock, sending shares higher. The company’s revenue increased 20% to $1.
Less than two weeks after Nike Inc. parted ways with its CEO John Donahoe, the sneaker giant’s stock is looking up.
Stocks for running shoe companies are red hot. It’s just not the brands you would expect that are cashing in. Asics’s stock is up 105% in the past year.
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The Times Square Investment Journal covers companies, markets and personal finance from a newsroom in the heart of Manhattan. The Journal is sponsored by the NYC News Service and the Craig Newmark Graduate School of Journalism at CUNY.
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