Company Insights
Snap Eyes Older Audiences with ‘Simple Snapchat’ as Pressures Mount
Snap wants to win over new, older users – again.
Section
Snap
Company Insights
Snap’s Gamble on Augmented Reality Gear
The fifth generation of Snap’s augmented reality glasses marks its continued effort to diversify revenue streams beyond ads.
Company Insights
The Snapchat “Metaverse” – How Augmented Reality is Changing E-Commerce
Angela Palumbo and Denny Jacob The popular social media app, Snapchat (SNAP), is partnering with companies to utilize augmented reality (AR) in an effort to redefine how people make online purchases.