Section

Peloton

Peloton must prepare to battle with gyms and studios as competition heats up in the fitness industry

By: Alexandra White Peloton thought virtual workouts were the next big thing for fitness consumers, but a dismal first-quarter earnings report revealed that it may have miscalculated that assumption.

By Alexandra White

Peloton

Peloton turns to the hospitality industry to boost sales and find new subscribers as investors grow wary of the company’s post-pandemic future

Peloton announced to CNBC on September 20th that it launched a business-to-business platform for the hospitality industry to purchase both Precor and Peloton fitness equipment online.

By Alexandra White

Peloton

Peloton’s secret weapon: its fitness instructors and their social clout

As moats go, Peloton’s got a few: high-tech equipment refined over years, established supply chains and a native focus on virtual fitness.

By Jill Shah

Lululemon

Fitness companies are beating the stock market as investors and consumers turn to sporting and fitness brands

During coronavirus, many fitness companies’ stocks have skyrocketed as investors bet on companies that could potentially profit during the pandemic and consumers sought out different ways to stay healthy.

By Holly Deaton