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Times Square Investment Journal

A take on business from Times Square

Sponsored by NYC News Service and CUNY Newmark J-School

In this edition

Section

Company Insights

Company Insights

Mattel Wants – and Needs – Hollywood to Save Its Business

Partnerships with film and TV producers could add value to portfolio and help the toymaker navigate a tough retail environment Fans and critics hailed “Barbie” for being a feminist retelling of a controversial doll’s history, a big-budget project for an indie director, and an amusing theatrical accompaniment to a grim biopic.

About the Journal

Reported from a newsroom in Times Square.

The Times Square Investment Journal covers companies, markets and personal finance from a newsroom in the heart of Manhattan. The Journal is sponsored by the NYC News Service and the Craig Newmark Graduate School of Journalism at CUNY.

Send comments and story tips to the editor.

greg.david@journalism.cuny.edu